From the Streets of Melbourne to the World Stage
Joe Rascal didn’t start in a boardroom, it started on the on the street. Driven by a pure obsession with performance and a total refusal to slow down. Moving at what we call "Joe Rascal Fast," we exploded from a Melbourne motorcycle dealership operation into a global motorsport powerhouse. Today, our flag flies wherever the stakes are high and the engines are loud.
Go Joe Rascal Fast
That same high-octane energy is the heartbeat of our apparel. We realised early on that performance isn't just about what you ride; it’s a mindset. So, we took our racing bloodline and built a lifestyle brand for people who want to look good, feel good, and go fast in whatever they do. Whether you're chasing checkered flags in our pro-riding gear or you’ve never twisted a throttle but appreciate premium, everyday streetwear - this is for you.
The Man behind the brand - Chief Rascal
At the helm of the brand is James Tonna, our Chief Rascal. He isn’t your typical CEO; he’s a visionary maverick who trades the traditional boardroom for the racetrack, the podcast mic, and the workshop floor. Leading from the front line, often in riding leathers, James brings a high-octane, unfiltered edge to everything we do. He’s the original rule-breaker, pushing boundaries and driving the entire business to go Joe Rascal fast.
